Pakistan has the world’s sixth biggest population and is rapidly urbanising, which makes reaching everyone with basic services extremely challenging. Currently, 22 million people still have no choice but to drink dirty water, and more than two in five people don’t have a decent toilet. But, FFOSP in collaboration with UNICEF, are tackling these challenges, and making water, toilets and hygiene a normal part of daily life. We supporting local communities with the tools they need to claim their rights to basic services. We are showing communities the important links between health and good hygiene practices such as hand-washing, and encouraging them to build and use proper toilets. And we are working with electronic and print media to spread these messages as widely as possible.